Value
PIP value case
Translate the offer into customer revenue, cost, risk, and payback.
YanKe Core Methodology
PSS⁵ Five Forces for Enterprise Sales
PSS⁵ is YanKe's original enterprise-sales methodology. It connects value, relationships, questioning, system alignment, and negotiation into one evidence-based operating chain.
Five connected capabilities
Relationships
PRTABCD decision network
See formal roles, informal influence, motivation, and the person who can move the decision.
Questions
SPIN question chain
Help the customer articulate the problem, consequence, and required outcome.
System
Buyer and seller stage alignment
Test whether internal progress matches the customer's real buying behavior.
Negotiation
BATNA exchange plan
Protect value by exchanging conditions instead of making unstructured concessions.
From diagnosis to live execution
Use individual and organization assessment to locate the constraint, train the method on real opportunities, and keep the work active in the Battle Room.
